This is the post I chose to boost. I had not utilized my Facebook nearly enough this semester so that was the first post I gravitated towards, but I realized it was genuinely a good idea. This is the introductory post and discusses the main reason and purpose of this account ie. why people should follow my page.
I decided to just put $5 behind this post, because I had never sponsored a post before. I wanted to see how much traction a post could gain with just the bare minimum amount of money behind it. It ran from April 27-May 2.
I included a screengrab of what I designed for my audience. I was extremely surprised that it was mostly men, because I designed this to fit women a bit more. I think maybe the Entrepreneurship interest had something to do with that.
My post reached 204 people which I thought was pretty good considering I only spend $5 on this post. I don’t know if I had any expectations going into this but I would say this amount at least met them if not exceeded them. I included a screengrab of the locations it reached because this surprised me. I did not expect Texas to be first or California to be second just because I assumed this post would be shown to people geographically close to me first, so I was pleasantly surprised to see the geographic reach it achieved.
I was not at all surprised that mobile app news feed came up first here. However I did think it was interesting that I popped up from the Facebook search results at all, and I consider that a victory for sure. I also didn’t realize just how many ways there were to pop up via Facebook which is nice to have a visualization of. On the whole, I appreciated having my eyes opened to what putting a little bit of money behind my content can do!
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