My first post included me and two of my friends in Georgia using the HSM audio from “I Want It All” that’s been circulating on TikTok. I did accidentally post it on my personal account first, but I think that ended up working in my favor. I believe this mistake helped me add the principle of social currency to a post that I was originally only intending to use for the principle of triggers. Seeing my personal account on a business page feels like a fun little secret even though I handed it right to my audience, but the trigger principle comes in because of the audio. The trigger would be even better if my page had one trending audio that I used frequently similar to @kaycebrewer making a dance to “Words, Words, Words” by Bo Burnham. This is an extremely effective trigger because now every time I think of that song, I think of her dance and her TikTok page similarly so Budweiser and “wassup” or peanut butter and jelly. However, I think since my video was put into a funny context that the people who have seen it may remember it (and me) whenever they hear the trending HSM audio.
My second post was far more directly shooting for the social currency principle. It was an audio that was trending previously, so I hope that worked as a trigger for viewers as well. The audio I used simply says “I know something you don’t. I know something you will never know.”, and I referenced that I would be going to one of my favorite spots in Georgia. The reality is I will be posting a video the next day showing the shop I went to, but people will have to come back tomorrow if they want to see what I was talking about. It might not quite be a Please Don’t Tell, but it will more than likely motivate people to revisit my page and potentially give me a follow if they enjoy the shop.
My third post was simply the reveal of the store I was talking about in my previous TikTok. It definitely plays into the social currency principle as this is not a popular spot just yet, but I think it’s an absolutely gorgeous store. This would also attract the kinds of clients that I want, because this is a store that would be of niche audience interest. In addition to attracting the kinds of clients I want, if this turned into me partnering with Pheonix and Dragon itself that would be even better. I believe this also has a sprinkle of the public principle involved. Anyone watching my video can clearly see that the shop was relatively crowded, especially by the rock wall, so it is clearly a shop the locals enjoy which may motivate more people to give it and my page a visit.
My fourth post on my Instagram was purely going for the principle of emotions. Believe it or not, I am beginning to feel extremely sentimental about graduating and my past 4 years at this university, so it felt fitting. I chose to utilize Instagram for this one since I primarily wanted to use pictures to show my story. Additionally, I think this post, in particular, would be effective considering how many people know what it feels like to graduate from college. Since this is a VA page, I thought a post making it apparent I will be receiving my Integrated Marketing Communications degree would also be beneficial. I am aware of the psychological studies saying that low energy emotions such as sadness don’t garner as much sharing or action, but I think this post is also relatable which helps its case. I think people that come across my page would enjoy and physically like the post that shows a huge part of my life and more than likely theirs. Like Contagious mentions, I even applied a bit of the story principle by accident. This post tracks a HUGE and meaningful chunk of my college career which provides room for people to ask more questions and learn more about me.
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