My Crowdtangle list for this assignment has the theme: Animals/Animal Shelters
What page on my list posts the most content? How much? Is it working for them?
@austincatsanddogsrescue posts the most, they post about 9.14 times a day, and considering they had the second-highest growth percentage this week I would say it is.
From the pages on my list, here’s the post that’s gotten the most interactions over the last 30 days.
I think it was so popular because it’s a truly heartwarming story. People forget that abuse is not always violent and that neglect is also a form of abuse, so I imagine that seeing this story made a lot of people think while having a happy ending.
Here’s the one that has overperformed the most (last 30 days).
Here’s the one from the last 30 days that has most underperformed.
I think it underperformed because it’s a branded post. Aside from the meme, there isn’t much interesting content there for anyone to resonate with, and you can tell that the caption is just copied and pasted from somewhere. It doesn’t feel genuine.
Here’s the Video post that people commented on the most from last month.
Here’s the most popular post of the year so far. (Most total Interactions)
Here are a few Branded Content posts (2 or 3) pages on my list have posted this year.
Based on the results I think Branded Content on these pages does not typically do well. @dogsofinstagram is the only page I have that has posted any branded content at all, and they have to entice people to keep looking with a meme almost every time. I think that is also because not many of these pages consider themselves “influencers”. A majority of the pages related to animals that post more than once a day are shelters, and I don’t imagine they get a lot of brand deals.
What question would I want to use this list to answer?
I would want to know which page has the highest interaction rate in the past week vs this year.
What is the answer?
It’s @weratedogs for 7 days and @catcafebk for this year.
Madeline'e Blog 