1.)Social Media keeps growing (yay for you!)
With over 1 million people joining social neworks EVERY DAY in 2017, this should not be coming as a shock. However some anticipated trends with social media do include the growth of Instagram as a platform and the use of social media for product research. So, keep your product heavily advertised out there people.
2.) Learn to love videos if you don’t already
With 81% of 55-64-year-olds watching videos online every month, increased messaging (people using audio snippets/videos to communicate rather than text), and social media now being used to kill time and connect with friends rather than give life updates all should lead you to the conclusion to hop onto the bandwagon of videos.
3.)Become a Social CEO
Employees now have great power over the perception of a company, and thus, they should be monitored by the employer to ensure positive and accurate branding/representation of a company online. Get used to being online and learn how to communicate authentically and directly as this tends to be received well among consumers!
4.)Bow down to Amazon and invest in mobile
While none will be able to truly surpass Amazon’s impeccable advertising platform, you can help yourself by creating organic content with your products on your social media. Additionally, taking the time to make sure you are easily accessible and user friendly though mobile would give you a leg up, especially seeing that only 14% or brands over a one page checkout in comparison to the usual three page checkout (which leads to frustrated customers).
5.)Gen Z cannot be stopped
While Millenials are currently the most common generation found in the work force, Gen Z is coming up behing them…so it might be helpful to read up on some statistics on the genration of your up and coming employers and coworkers.
Madeline'e Blog 